Beyond Surface. Beyond Ordinary.
Developed by Live True London Salons, proven through 250,000 transformative treatments.
Our therapeutic-grade collection works like professional hair medicine—healing damage, restoring vitality, and creating the kind of luminous, healthy hair that builds unshakeable confidence daily.
INSTANT HYDRATION. LASTING SMOOTHNESS.
HYALURONIC ACID SERUM
Hyaluronic Acid holds 1000x its weight in water to flood strands with lasting moisture while Vitamin B5 and Glycerin seal smoothness and control frizz.
Use on wet or dry hair for instant flyaway control and all-day hydration.
Your daily essential for soft, manageable, beautifully hydrated hair.
PROTECT. STYLE. PERFECT.
STYLING SPRAY
Heat protection up to 230°C and UV defense shield hair during styling while lightweight formula adds volume and invisible hold.
Leaves hair soft, frizz-free, and conditioned—never stiff or sticky.
Your one-step solution for styles that look flawless all day.
SOOTHE. PURIFY. RESET.
DETOX SCALP TREATMENT
Aloe Vera and Turmeric calm inflammation while Vegetable Collagen and Squalane deeply nourish to eliminate dryness.
Gently purifies to balance oil, prevent flakes, and clear follicles for stronger, healthier growth.
Your twice-weekly reset for a comfortable, balanced, perfectly healthy scalp.
The Bestsellers
The Styling Edit
Scalp Care Bundle
Ful Hair Care Bundle
Your all-in-one routine for beaming, balanced hair
All of the textures are about balance of oil and water, without the feeling of dryness or greasiness. Let's talk through the products:
All Rounder Shampoo & Conditioner Set
Detox Scalp Treatment
Hyaluronic Acid Hair Serum
Our Stylist's advice
Travel Hair Care Checklist
When a journey takes you to an unfamiliar place with conditions that differ from what your hair is used to, the location’s humidity, temperature, and water quality begin to influence...
Decoding Hair Product Labels: Ingredients You Should Know
Hair product labels provide vital information, including the ingredient list, usage directions, warnings, and certifications, all of which are essential for making informed decisions about your hair care. Ingredients are...
How to Treat Frizzy Hair: Effective Tips, Products & Natural Remedies
To effectively treat frizzy hair, focus on hair hydration, maintain moisture balance, and avoid products that strip the hair of its natural oils. Additionally, gentle drying techniques, such as air-drying,...
10 Types of Conditioners and How They Work
Conditioners work by sealing and flattening the rough, damaged cuticles of your hair, making it softer, shinier, and more manageable. While shampoo acts as a coarse cleanser that roughens the...
How to Treat Dry Hair
To treat dry hair, use a moisturizing shampoo, apply a deep conditioning treatment, lock in moisture with leave-in conditioners or oils, avoid heat styling, and trim your hair regularly. These...
How to Take Care of Curly Hair: The Ultimate Guide
To properly care for curly hair, focus on moisture retention, frizz control, and defining your natural curl pattern. Curly hair is naturally drier and more prone to frizz compared to...